Creative direction
for places with
a point of view.
SLC · UTAH
I work with independent businesses and creative teams to build thoughtful identities, campaigns, spaces, and experiences.
The goal is simple: make what is already interesting about a business easier to see, feel, and remember.
Good businesses already have a personality. My job is to help bring it into focus.
I’m drawn to businesses that care about the details — the shop someone remembers walking into, the café with a particular energy, the restaurant whose menu feels considered, the object you keep because someone chose it well.
I help connect those details into a clearer creative direction so the photography, campaigns, products, space, language, and customer experience all feel like they belong to the same world.
HOSPITALITY
CAMPAIGNS + MENU
CREATIVE WORK
Finding the idea
everything else
can follow.
Concept development and creative direction for campaigns, launches, seasonal moments, new products, menus, photography, and larger brand initiatives.
Making the good parts
easier to notice.
Outside creative perspective for businesses that already have something worth paying attention to but need help clarifying how it should look, feel, or communicate.
Thinking beyond
the logo.
Creative direction that considers the entire experience: menus, food and beverage, printed matter, photography, physical touchpoints, activations, service, and the feeling of being in the space.
I’m less interested in making a business look “branded” than making it feel specific.
Usually, there is already something interesting there.
A particular owner. A neighborhood. A product people care about. A strange detail. A good room. A community that keeps coming back.
I start there.
Then we figure out what deserves more attention, what feels unnecessary, and how the pieces can work together more intentionally.
Project
Creative direction for a specific campaign, launch, menu, activation, shoot, or idea.
Consultation
A focused outside perspective when something feels stuck, unclear, or ready for a stronger direction.
Ongoing
Continued creative guidance for businesses that want a consistent point of view across seasons, projects, and campaigns.
Have something
interesting
going on?
I’m always interested in meeting people building thoughtful places, products, and ideas.
Tell me what you're working on.